This morning I saw this article on NewTeeVee about a recent study conducted by Comcast that said 6 out of 10 Americans use own a DVR (or some other form of "time-shifting" technology) to deliver their television content to them. Obviously "appointment television" has much been on the decline (except for sporting events or other programs... Continue reading
The Yes Men Fix The World is a 2009 movie from filmmakers Andy Bichlbaum and Mike Bonanno - it documents the duo pulling elaborate media pranks on the likes of Haliburton to the Dow Chemical. After being accepted and becoming a hit at several film festivals (Sundance being one of them), they've recently begun to distribute the film... Continue reading
Tags: the yes men, bittorrent, viral marketing
This is going to be the first blog post in a series that we will label "marketing online video" - offering tips and practices that you should be put into effect when doing a video launch online in the hopes of making it go "viral". When you have your video all done and ready to be marketed, there are several factors that play into the... Continue reading
Tags: viral marketing, seeding
Since the start of the online video craze nearly 5 or 6 years ago brands, networks, buyers and advertisers have been looking for the proper ways to place ads on videos. Pre-roll, post-roll, mid-roll, banners, product placement, branded integration are all going on currently and working in some areas and not working in others.... Continue reading
Tags: branded entertainment, integration, online video advertising
You might or might not of been following the popular website Bros Icing Bros (it's basically a drinking game where you surprise your friends with Smirnoff Ices and once they find them, they must get down on one knee and drink the full bottle). This has turned into a huge hit among a younger male demographic. The website (which is... Continue reading
Tags: brand awareness, youtube, viral marketing
Very excited to announce that our first 30 minute TV special "How to Survive the South" premiered yesterday on Current TV. We wanted to post up a link to the final show on Current's website. Third Floor handled all aspects of development, pre-production, production and post. Continue reading
Tags: humor, current tv, production
Maybe it's the fact that we're a middle of a YouTube promotion for a client, but today feels like a good day to make a post about some tips to getting more recognition on your web video. & nbsp;Here are a few things that we keep in mind as we're planning a YouTube rollout: Demographic Research It's important to... Continue reading
Tags: seeding, syndication, youtube
Today the New York Times had an article about Blip.tv releasing a new web series funded by 7-Eleven. &n bsp; Blip will produce and syndicate the web series both on the front page of their website as well as across AOL, iTunes, Yahoo and a handful of other partners. The actual content in... Continue reading
Tags: branded entertainment, new media production, blip.tv, 7 eleven, online seeding syndication
Today, Third Floor Productions is launching a new division called Third Floor Apps. Our new division specializes in developing, marketing and programming mobile applications for the iPhone, Blackberry, and Android platforms. Our goal is to push the technology of the smartphone to create expirences for our clients that hit the... Continue reading
Tags: iphone programming, mobile application development, third floor apps, android programming
While the current economic crisis has affected nearly every organization, non-profits have been particularly hurt. Recent reports suggested that nearly 70% of non-profits have reported fewer contributions and smaller gifts per individual. Ironically, the demand for their services is at an all time high. So what does this mean? It... Continue reading
Tags: non profit, video production, donation and awareness increase