Get Hits on YouTube (or try to)

Maybe it's the fact that we're a middle of a YouTube promotion for a client, but today feels like a good day to make a post about some tips to getting more recognition on your web video. & nbsp;Here are a few things that we keep in mind as we're planning a YouTube rollout:

Demographic Research

It's important to make sure you know your target demographic, and online trend stats about them (ie: when are they online, what sites do they go to when they are online, when are they online the most?  These are all important things to keep in mind as you plan your launch (it could even be to the time of day that you want to launch the video - for a 30 to 50 year old demographic, lunch time during the week is a major time when web videos are consumed).

Content!

Obviously the content is important in any launch.  When you do your demo research, make sure to check out examples of videos that have been successful online and try and understand why.  Is it a video that generated a lot of comments?  If so, then why?  Thinking about what parts of the content were received well or that caused it to catch on are good to keep in mind as you begin production (of course, you must keep within the brand you're advertising for, don't do it just to try and get hits - make sure it makes sense!).

Engage

Make yourself available to respond to comments or make more posts about your content.  Yes, you can just post and walk away, but in order to really be seen as a member of the online community you must actually be a member of the online community.  This goes for YouTube, Twitter, Facebook or any other social network.  

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These are just a few tips on things that we keep in mind as we plan an online campaign for a client.  Planning the launch is just as important (if not more so) then the actual production.  You might have a wonderful video, but if no one see's it then what's the point?  Ways to actually get promotion can range depending on your budget.  A couple of years ago things were a little more cloudy (and sometimes went against the YouTube terms of service) then they are today.  Mapping out your launch can effect the actual content that you're producing and even shed light on a whole new audience that you didn't realize existed.